Marketing Manager

Hybrid (Office & Remote), Full Time

For our business partner, one of the major and fastest growing Romanian companies specialized in integrating complex IT&C infrastructure and security solutions, we are hiring a Marketing Manager in Bucharest.

What will you be doing:

• Development of marketing and communication strategies: Plan and implement marketing and communication strategies to achieve the organization’s objectives. Identify the target audience and develop key messages to effectively communicate with them. This may involve online and offline advertising, public relations, direct marketing, and other relevant tactics;
• Branding and visual identity: Contribute to the development and maintenance of the organization’s brand identity in collaboration with external suppliers/providers. Ensure consistency of messages and visual appearance across all marketing and communication materials;
• Online marketing: Manage the organization’s online presence, including the company’s website, social media networks, and other relevant digital channels. Monitor and analyze online performance and implement optimization strategies;
• Internal and external communication: Coordinate internal and external communication for the organization. Collaborate with internal teams to ensure consistency and efficient transmission of organizational messages;
• Collaboration with internal and external teams: Work closely with other departments and teams within the organization, such as sales, HR, or advertising and PR agencies, to align marketing and communication strategies;
• Market research: Conduct market research to understand customer needs and preferences. Use this information to develop more effective marketing and communication strategies.
• Budgeting and resource management: Participate in establishing marketing and communication budgets and effectively manage allocated resources. Monitor expenses and optimize budget utilization to achieve desired results;
• Staying up-to-date with industry trends: Monitor industry trends and new technologies in the field of marketing and communications. Ensure that the organization is aware of the latest developments and innovations in the industry;
• Maintaining and developing current partnerships with technology providers and identifying new collaboration opportunities in the relevant market. Accessing available marketing funds from technology providers (partners);
• Facilitate collaborative relationships through internal project management of projects and maintaining working relationships with project managers from the agency team;
• Plan, execute, and improve the digital marketing strategy, including website management, SEO/SEM, conversion optimization, social media, and display advertising;
• Internal communication strategy/crisis communication (if necessary, in collaboration with the Director of Marketing and Operations).

Requirements:

• Relevant experience in Marketing and Communications;
• Adaptability;
• Logical thinking, memory, analytical and synthesis skills/organizational skills/ability to process information, interpret it, and use processed data for decision-making/accuracy, tenacity;
• Excellent verbal and written communication skills;
• Creativity and autonomy;
• Attention to detail;
• Ability to work on multiple projects with different teams;
• Knowledge of WordPress/CMS, SEO, conversion optimization, Google Adwords Management, Google Analytics, Heatmaps, Adobe Analytics (formerly Omniture), A/B or multivariate testing applications, Inbound marketing;
• Advanced level of English language proficiency.

Your Background:

• Bachelor’s Degree;
• 3+ years of experience in a similar position;
• Office Suite, any other CRM or ERP applications are considered a plus;
• Strong communication skills;
• Strong collaboration skills;
• Team spirit.

Benefits:

• Trainings (technical, soft skills, business);
• Meal vouchers;
• Medical subscription;
• Free day for your birthday;
• Performance bonuses;
• Bonuses at various events throughout the year;
• Teambuilding, social events;
• Participation in dedicated conferences;
• And many more.