Junior online marketing specialist
For our partner, an online toy store and kids articles, we are looking for a Junior online marketing specialist in Bucharest.
Job description:
We are looking for an enthusiastic person willing to learn and develop. The induction period will include a training with all the necessary knowledge for the role, and the learning process will be made gradually.
Responsibilities:
You will be working with two platforms: eMag marketplace platform and 2Performant.
For eMag Marketplace platform management: eMag
- Monitoring the categories performance in the market, competition promotion activities and marketing campaigns, in order to adapt eMAG’s campaigns strategy according with the trend;
- Following up the Key Performance Indicators and proposing improvement measures and promo campaigns in order to reach the objectives;
- Implementing paid campaigns (eMAG Ads), analyzing results (such as ROAS, ROI, CPC, Conversion Rate) and optimizing them;
- Improving constantly the products category presentation/ listing adjustment on the website to show relevant information to the final customer;
- Identifying promotional campaigns (eMAG umbrella campaigns) and implementing them on eMAG Marketplace platform;
- Checking/editing product documentation, elaborating prices.
For the affiliate marketing platform management – 2Performant
- Managing the promotional efforts for our brand and the daily basis operations of the affiliate program, including relations with affiliates, networks and partners;
- Planning promotions to increase the performance of the programs;
- Identifying and recruiting new affiliates/partners to promote our brand;
- Negotiating and managing agreements and commission structures for affiliate partnerships;
- Maintaining communication with the affiliates, e.g. provide information and materials about the sale events and tips&tricks that could help boost the performance of their promotional activity;
- Tracking, managing and optimizing existing affiliate partnerships via marketing tools;
- Synchronizing with graphic designers in order to create appealing visual content for various promotions;
- Improving brand awareness online – creating appealing content for the brand’s website, affiliates’ websites and social media channels;
- Coordinating monthly payments for the affiliate portfolio according to revenues;
- Preparing reports regarding the performance of the: affiliate programs, SEO activity, and other partnerships;
- Developing and communicating marketing strategies, campaign results and project recommendations;
- Identifying various problems related to the website, orders, product feed, tracking, and solving them with the dedicated team.
Requirements:
- Basic knowledge in the online environment;
- Computer operating skills: Windows, MS Office;
- English – medium/advanced level;
- Good analytical thinking;
- Oriented towards innovation and new;
- Ability to work under stress conditions and deadlines;
- Ambitious, serious, persevering, optimistic, innovative person;
Experience with eMag Marketplace and 2Perfomant platforms is not mandatory, but it can be considered a plus.
Puteți aplica pentru acest job trimițând CV-ul pe adresa de e-mail office@hrgold.ro