Junior online marketing specialist

For our partner, an online toy store and kids articles, we are looking for a Junior online marketing specialist in Bucharest.

Job description:

We are looking for an enthusiastic person willing to learn and develop. The induction period will include a training with all the necessary knowledge for the role, and the learning process will be made gradually.

Responsibilities:

You will be working with two platforms: eMag marketplace platform and 2Performant.

For eMag Marketplace platform management: eMag

• Monitoring the categories performance in the market, competition promotion activities and marketing campaigns, in order to adapt eMAG’s campaigns strategy according with the trend;
• Following up the Key Performance Indicators and proposing improvement measures and promo campaigns in order to reach the objectives;
• Implementing paid campaigns (eMAG Ads), analyzing results (such as ROAS, ROI, CPC, Conversion Rate) and optimizing them;
• Improving constantly the products category presentation/ listing adjustment on the website to show relevant information to the final customer;
• Identifying promotional campaigns (eMAG umbrella campaigns) and implementing them on eMAG Marketplace platform;
• Checking/editing product documentation, elaborating prices.

For the affiliate marketing platform management – 2Performant

• Managing the promotional efforts for our brand and the daily basis operations of the affiliate program, including relations with affiliates, networks and partners;
• Planning promotions to increase the performance of the programs;
• Identifying and recruiting new affiliates/partners to promote our brand;
• Negotiating and managing agreements and commission structures for affiliate partnerships;
• Maintaining communication with the affiliates, e.g. provide information and materials about the sale events and tips&tricks that could help boost the performance of their promotional activity;
• Tracking, managing and optimizing existing affiliate partnerships via marketing tools;
• Synchronizing with graphic designers in order to create appealing visual content for various promotions;
• Improving brand awareness online – creating appealing content for the brand’s website, affiliates’ websites and social media channels;
• Coordinating monthly payments for the affiliate portfolio according to revenues;
• Preparing reports regarding the performance of the: affiliate programs, SEO activity, and other partnerships;
• Developing and communicating marketing strategies, campaign results and project recommendations;
• Identifying various problems related to the website, orders, product feed, tracking, and solving them with the dedicated team.

Requirements:

• Basic knowledge in the online environment;
• Computer operating skills: Windows, MS Office;
• English – medium/advanced level;
• Good analytical thinking;
• Oriented towards innovation and new;
• Ability to work under stress conditions and deadlines;
• Ambitious, serious, persevering, optimistic, innovative person;

Experience with eMag Marketplace and 2Perfomant platforms is not mandatory, but it can be considered a plus.